Chapter
Strategic Analysis
Financial Management and Strategic ManagementSection B: Strategic Management (50 Marks)
6 topics
- Internal Environment
- Understanding key stakeholders (Mendelow’s Model)
- Strategic drivers (Industry & markets, Customers, Channels, Product & Services, Competitive Advantage)
- The role of resources and capabilities
- Combining external and internal analysis (SWOT Analysis)
- Gaining competitive advantage (Michael Porter’s Generic Strategies)