Strategic Revenue Management

9 topics

1. Decision Making Techniques: CVP Analysis
2. Decision Making Techniques: Relevant Cost Concepts
3. Pricing Decisions: Theory & Principles of Product Pricing
4. Pricing Decisions: Pricing – New Product, Finished Products, Pricing of Services, Emerging Business Models
5. Pricing Decisions: Sensitivity Analysis in Pricing Decisions
6. Pricing Decisions: Pricing Decision under Special Circumstances
7. Pricing Decisions: Ethical and Non-financial Considerations
8. Pricing Strategies: Pricing Strategies
9. Pricing Strategies: Kano’s performance attributes