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Chapter

Basic Concepts

Fundamentals of Business Economics and ManagementSection A: Fundamentals of Business Economics (70%)15 marks

8 topics

  1. The Fundamentals of Economics
  2. Utility, Wealth, Production
  3. Theory of Demand (Meaning, Determinants of Demand, Law of Demand, Elasticity of Demand - Price, Income and Cross Elasticity, Theory of Consumer Behaviour, Demand Forecasting)
  4. Supply (Meaning, Determinants, Law of Supply and Elasticity of Supply)
  5. Equilibrium
  6. Theory of Production (Meaning, Factors, Laws of Production - Law of Variable Proportion, Laws of Returns to Scale)
  7. Cost of Production (Concept of Costs, Short-run and Long-run Costs, Average and Marginal Costs, Total, Fixed and Variable Costs)
  8. Means of Production
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