Chapter
Strategic Analysis and Planning
Strategic Management & Corporate FinancePart I: Strategic Management (40 Marks)
5 topics
- Situational Analysis
- Strategic Choices-SWOT and TOWS Analysis
- PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method), Portfolio analysis-Boston Consulting Group (BCG) growth-share Matrix, Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model
- Strategic Planning
- Strategic Alternatives - Glueck and Jauch and Michael Porter’s Generic Strategies